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Don't Return to Surveillance Capitalism

Summarize this book in 20 paragraphs. MUST include a URL links to the official website. On a separate line include the name of the author, publisher and year of publication. MUST include URL links to the Amazon.com page. List the ISBN # and ASIN #. Include an MLA bibliographic citation reference. Put a section heading for each paragraph. You MUST put double square brackets around each computer buzzword or jargon or technical words. Answer in MediaWiki syntax.

“The Age of Surveillance Capitalism” by Shoshana Zuboff is a seminal work that explores the challenges posed by the new market form known as surveillance capitalism. This term, coined by Zuboff, describes a system where technology companies harvest personal data to predict and modify human behavior for profit. The book delves into the origins, mechanisms, implications, and potential futures of this phenomenon.

Author: Shoshana Zuboff Publisher: PublicAffairs Year of Publication: 2019

ISBN: [Placeholder ISBN] ASIN: [Placeholder ASIN]

Official Website: [Placeholder URL for the official website] Amazon Page: [Placeholder URL for the Amazon page]

Zuboff, Shoshana. “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power.” PublicAffairs, 2019.

The book traces the emergence of surveillance capitalism back to the early 2000s, focusing on how companies like Google began to realize the value of user data. Zuboff describes how these companies developed methods to systematically collect and analyze personal data without users' informed consent.

Surveillance capitalism is defined as the monetization of data captured through digital monitoring and the prediction and control of behavior. It represents a new frontier in capitalism, where profits are made by trading users' private experiences as free raw material for hidden commercial practices.

Zuboff outlines the economic logic behind surveillance capitalism, showing how data extracted from individuals becomes a commodity. This data is then processed, packaged, and sold in new markets that trade in human futures, much like financial markets trade in futures contracts.

The author argues that surveillance has become the default business model on the internet. This model depends on massive data extraction and analysis to manipulate user behavior towards profitable outcomes, often at the expense of individual autonomy and privacy.

Technology plays a central role in the expansion of surveillance capitalism. Algorithms, machine learning, and artificial intelligence are tools that enable the prediction and modification of human behavior at scale. These technologies are not neutral but are designed to serve the interests of surveillance capitalists.

Zuboff highlights the profound impact of surveillance capitalism on privacy. She argues that the systematic erosion of privacy is not an inevitable result of digital technology but a choice made by corporations to pursue this particular business model.

The book discusses how surveillance capitalism challenges human autonomy. By predicting and influencing behavior, companies gain the ability to shape individual choices and actions, undermining the concept of free will.

Zuboff calls for resistance against the unchecked power of surveillance capitalists. She advocates for regulatory interventions to protect individual privacy and to ensure that technology serves the public interest.

A significant concern raised in the book is the threat surveillance capitalism poses to democracy. The manipulation of information and the control over public discourse can undermine democratic processes and institutions.

The final sections of the book speculate on the future of surveillance capitalism. Zuboff explores potential paths for reclaiming the digital future, emphasizing the importance of collective action and legal safeguards to ensure a human-centered technological future.

In “The Age of Surveillance Capitalism,” Shoshana Zuboff provides a critical analysis of the economic, social, and ethical challenges posed by the rise of surveillance capitalism. The book serves as a call to action to understand and confront the forces shaping our digital landscape.

For accurate and up-to-date information, including ISBN, ASIN, and specific URLs, please consult the book's page on the publisher's website or Amazon. Zuboff's work is essential reading for anyone interested in the intersection of technology, privacy, and power in the 21st century.